Examples and Case Studies
We are not just the co-founders. We are business owners, too. And we follow the four-step process ourselves each and every day. We apply it to every online business we start, every product we sell, every website we design, and every marketing strategy we use.
We’ve built hundreds of businesses using the exact same system we teach our consulting clients and coaching students.
For example, here are some of the many case studies of people we coached, or clients who have hired us and whose successes were documented. While each business is different, they all followed the four steps. (Names have been changed to protect their identities and their niche businesses.)
- Mark’s Mini-Site Empire: “Mark” created a website in less than two hours. By following his four-step recipe, that website was making $800 a month in advertising revenue. Not bad. But Mark then repeated the four steps again and again. He now has 16 websites, each making $100-$1,200 a month.
- Jane’s Cookies-to-Cash Website: “Jane” has a website that sells gourmet cookie baskets. She has different baskets for different occasions. She can even personalize them with specific types of cookies, arrangements, and designs. Her website generates about $2,100 a month. The best part is, she has zero inventory. Everything is dropshipped.
- Bob’s Ebook Turnaround: “Bob” had an ebook that wasn’t selling well. It was selling about 2-3 units a week. Plus, he had a very high refund rate. But by following the four-step recipe, he now sells a lot more books each month, and his refund rate is lower than ever. He went from making a few bucks a week to $60,000+ a month in just nine months.
- Doug’s DVD Money Machine: “Doug” already has a successful website. It sells books, CDs, and DVDs. But he wanted to take his web business a step further. So after following the four steps, he made over $452,000 last year. The best part, none of the products are his own. He is an affiliate marketer.
- Eric’s Membership Millions: “Eric” runs a membership site — a website where people pay a monthly recurring fee to join to access premium content. He posts 30+ new articles a month and uploads 1-5 videos a week. However, he outsources his content development. He makes $76,000 a month without him creating any content whatsoever.
- Jessie’s Direct Mail Success: “Jessie” spends one hour a week on the phone conducting teleseminars in her specific niche. She made $22,000 in profit with her first promotion. While that might sound great, after applying the four steps she decided to promote her recordings by direct mail. She made over $1.3 million in 30 days — with no list of her own.
A Fair Warning, Though
These case studies are not the average. Your situation is unique, and your results will vary. Yes, it really is simple. But it’s not necessarily easy. There is a difference. It does take work, and in some cases it does take time and money.
However, once you know which ingredients are the ones you need for your specific recipe and how to use them in the right order, you not only eliminate a lot of the guesswork and gruntwork you would have to do otherwise, but you can also choose to do it in the quickest, most effective, and most economical way possible.
You can use this simple four-step formula even with a shoestring budget. In many cases, you can start off with less than $100. There are many no-cost to low-cost ways to start making money online, and we cover these in Success Chef, too.
The trick is to reinvest early profits.
You simply repeat the process to create exponential growth with multiple profit centers. That’s what the people above have done. That’s how many successful online business owners make their millions. And that’s how you should do it, too.
What Others Had to Say
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Here’s Ray Edwards talking about Success Chef. |
Ray Edwards is an in-demand freelance copywriter and consultant. He has been for the better part of 25 years.
His impressive client list includes million-dollar authors, speakers, and entrepreneurs, like Jack Canfield and Mark Victor Hansen (of Chicken Soup For The Soul® fame).
He applied what he learned in Success Chef to his freelance copywriting business, which doesn’t sell any products at all but his copywriting services.
The result? Ray Edwards went from making around $6,000 a month as a freelance copywriter in 2005, to well over $60,000 last month online. Do the math…
That’s a 10 times — an astounding 1,000% — increase.
If you think Success Chef is just for business startups, think again.
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Here’s AJ Brown talking about Success Chef. |
Success Chef can be applied to established businesses who wish to grow further, find new ways to make more money, tap hidden markets, and exploit new profit centers.
For instance, A.J. Brown is a world-renowned options trader and trainer. His business is already doing quite well.
After going through the first step alone (i.e., Viability), A.J. applied just a a simple tweak that resulted in a whopping $27,000 windfall profit.
That’s almost $30,000 more after going through just the first of the four steps!
Ray and A.J. are certainly not alone. Many of our clients have built multi-million dollar businesses with our help. To give you an idea, here’s just a small handful of the many testimonials we receive on a regular basis…
“An Additional $150,000 From Just One Answer”
“As a student, I have access to Michel Fortin’s brain and anytime I want. Like a magic eight-ball, his brain is sitting on my desk. I can pick it up, give it a shake and out pops the most brilliant and insightful answers to any question I can possibly think of. When I’m stuck for a headline… When I need advice on how to handle a ‘problem’ client… When I’m looking for a fresh variable to test… I shake Michel’s ‘brain’.
“A few weeks ago I ’shook’ Michel’s brain and out popped an answer to a question I asked about copywriting royalties that will earn me at least an additional $150,000 this year, just from one project. I can safely say, Michel Fortin’s brain is the most valuable toy I’ve ever had the good fortune to play with. (And I have some expensive tastes in toys! I go through airplanes like my wife goes through shoes!)”
— Eric Graham
ConversionDoctor.com“Business Grown By $4,000,000!”
“I’ve worked with Michel Fortin since 1998. I can vouch that his services have increased my business by over $4,000,000.00 (that’s four million dollars) in the course of our relationship. He is my ’secret weapon’ that pulls results and I can wholeheartedly recommend him to anyone (except my competitors!).”
— Simon Grabowski
GetResponse.com“45.6% Conversion Made Me $24,000!”
“I’ve been a client for over three years. Fortin overdelivers. His expert guidance has significantly improved my sales. I can safely say that I easily got better than 20 times the return on my small investment in his advice.
“If you know me, you know I’m tough to impress. But Michel Fortin easily helped me make a decent increase in sales and will continue to do so, I’m confident of this. He helped identify many blindspots I didn’t know, and improvements to make. He has easily improved my sales by 20% or better. I expect he would do the same for you.”
“Once I immediately applied one of his ideas to my recent push for my fall semester. I made $4,645 in sales in the last 48 hours. Click to see proof. I made over $24,000, a healthy $4,000+ from my record September sales, and over twice my August sales. That’s close to a 50% conversion ratio!
“I applied what I learned from him and I made more money. Even after all this time, I still have so much more to do, to apply all the other tips he’s shared with me. Probably early next year… It will take me that long to polish up my sales letters on the website for my products based on his help.”
— Ken Calhoun
DayTradingUniversity.com
Watch a Free 70-Minute Video Tutorial
The Success Chef faculty, Michel and Sylvie Fortin, have put together a full-length, one-hour video tutorial for you. Simply click here, then enter your email address to register, sit back, and get ready to take a lot of notes!
